You can read all about why we love it here. It's why we've chosen the All Natural Three Inch Wool Topper ($299 - $599) to be our Number 2 gift. Add this topper to just about any mattress and you won't believe what a difference it makes. Not only does wool offer natural plushness that you'll sink into, it regulates temperature, repels dust mites, wicks away moisture and breathes better than synthetic materials. We get how important sleep is - we've based our store around it! That's why we recommend this topper so highly. Stop by the store to try it out!